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Article of the Day:

 

  • Direct Marketing Strategies for Holiday Email Promotions

    Tis the season to leverage customer interest data for successful email marketing.

    All of the information gathered throughout the year from customer purchases, customer feedback surveys, and other behavior offers direct marketers necessary direction for conceptualizing a successful email campaign.

    Further, these customer data strengthen email promotions, ensuring the best possible message targets each individual customer. In the aud ...
    Author: Richard Cunningham
    CLICK HERE TO READ THE REST OF THIS ARTICLE

    Featured Article:

     

  • Direct Marketing isn’t all Brute Force

    There are so many metrics surrounding direct marketing. So many facts, figures, test results and other sundry measurements.

    It’s tempting to think the only thing that matters with direct marketing copy is to get the tried and tested elements in place.

    If that were the case, you would be able to buy DM copywriting software.

    You would just enter a few lines of information about your product - price, offer and audience - and the ...
    Author: Nick Usborne
    CLICK HERE TO READ THE REST OF THIS ARTICLE

    •  
    Direct Mail News:

    Direct Marketing Account Planning (Sr. Lead Program Development) (BBDO Detroit)
    Location: Troy, MI / Strategize, plan and provide guidance on Diversified Marketing Services (DMS) applications on behalf of internal and external clients, including direct mail, eMail, wireless, database marketing and call center initiatives. Develop solutions to integrate... / (Source: Employment Spot.com)


    Marketing List Analyst (ING DIRECT)
    Department Summary: The role of the Marketing Department is to plan and coordinate the development, delivery and communication of ING DIRECT's financial products and services to ensure awareness, profitability and competitiveness. In addition, the Marke... Company: ING DIRECT Location: Wilmington, DE Source: Delaware Marketing Jobs at RSS-Job-Feeds.org


    Direct Marketing Representative - Sierra Health - Las Vegas, NV
    Sierra Health Services NavBar Title Direct Marketing Representative Company 0021-Health Plan of NV Department Telemarketing Location 2716 N. Tenaya Req. ID From: Direct Employers


    Consumer Products/Marketing
    Extensive international consumer marketing experience handling the second largest food service account for the Coca-Cola Company. Manage four direct reports responsible for client management, consumer marketing and operations for Burger King franchisees in Latin America. Influence Divisions and Bottlers in the execution of customer management/marketing strategy. Plan group business plan. Manage team against work plan. Drive development and build team skills. Responsible for attaining 7.6 MM unit cases or $56 MM in system gross revenue across 21 countries. Direct budget accountability of $2.0 MM. Assess consumer opportunities through brand research. Conduct business reviews and maintain strong ties at BKC President & Directors level.


    Marketing List Analyst (ING DIRECT)
    Department Summary: The role of the Marketing Department is to plan and coordinate the development, delivery and communication of ING DIRECT's financial products and services to ensure awareness, profitability and competitiveness. In addition, the Marke... Company: ING DIRECT Location: Wilmington, DE Source: West Chester IT/Computer Jobs at RSS-Job-Feeds.org


    Home-Based Entrepreneur - Points to think about as you plan your marketing
    Weblog: Home-Based Entrepreneur Source: Points to think about as you plan your marketing Link: http://radio.weblogs.com/0110222/2005/08/04.html#a1682 Points to think about as you plan your marketing. RSS poses not so simple problems for online ads. This article really hits a number of key points right on the head. Not only does this Deborah Branscum seem to truly understand the mechanics behind RSS, but she also sees the inherent problems with current attempts at attaching advertising to it as well…. Direct and Related Links for 'RSS poses not so simple problems for online ads'By rss_feedback@lockergnome.com (Matt Hartley). [Lockergnome's RSS & Atom Tips]


     

     

    		  
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