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Article of the Day:

 

  • Spice Up Your Ad With These Words That Sell
    Like us, you probably get stacks of junk mail and loads of email
    messages every day. Many of these marketing materials are
    written by top writers and sent to vast audiences at great
    expense.

    Because companies invest heavily in these direct mail marketing
    efforts, they are careful to monitor results. Professional
    marketers keep the strategies that work and toss the ones that
    don't.

    Watch your "junk mail" closely and ...
    Author:
    Ron Sathoff and Kevin Nunley
    CLICK HERE TO READ THE REST OF THIS ARTICLE

    Featured Article:

     

  • Make More Money with Marketing Metrics
    Do you know how effective each of your individual marketing tactics is? Many small business owners market in a vacuum. They spend money on brochures, advertisements and web sites with no real way to tie specific results to specific endeavors.

    If you are unable to associate leads and sales with the specific marketing efforts that generate them you have no way of knowing what is working as an effective marketing mechanism and what is not.
    Author:
    Jeremy Cohen
    CLICK HERE TO READ THE REST OF THIS ARTICLE

  •  

    Direct Mail News:

    Agri Marketing - Stores-on-wheels a marketing 'hole-in-one': selling direct to the customer means savings, service and strong relationships.(Relationship Marketing)(LESCO
    January 1, 2005 -- When it comes to marketing products to golf courses, LESCO Inc. believes in uniquely distinguishing its sales turf from the competition. The Cleveland-based ...


    Brandweek - The Message and the Medium - Pharmaceutical marketing - Brief Article
    July 16, 2001 -- Drug companies have raised the ante on marketing their products direct to consumers--with impressive results. But now they must brand their way through ...


    Generating Pharmaceutical Sales before Marketing Authorization
    When a patient has a serious illness and there is no approved drug available, the physician may want to try one which has not been authorized for marketing by national health authorities but has shown promise in clinical trials. In...


    Understanding the Role of Marketing Communications in Direct Marketing
    The standard RFM models used by direct marketers include behavioral variables, but ignore the role of marketing communications. In addition, RFM models allow customer responsiveness to vary across different customers, but not across different time periods. Hence, the paper first extends RFM models by incorporating the effects of marketing communications and temporal heterogeneity. Then, using direct-marketing data from a Dutch charity organization, they calibrate the proposed model, and find that it better explains customer behavior because it includes information on both the past behavior and marketing communications. More specifically, they show that direct mail communication builds goodwill, which, in turn, enhances customer's likelihood to buy.


    Facilitating Physician Access and Edcucation through Online Conferencing
    Physicians are very limited for research time because of heavy patient loads. More and more are accepting and even preferring online interactions with pharmaceutical companies. Web conferencing helps to provide them with these resources. Full Article...


     

     

     
    Featured Resources:

    1. direct to consumer marketing
    ... Generates Calls: Is the Pharmaceutical Industry Prepared? By ... and result of direct to consumer marketing of drugs was a ... with the consumers physician & Get me rewrite! FEDIM ...
    http://www.oretechnologie ...nsumer-marketing.html


    2. MMS - Medical Marketing Service
    ... the American Pharmaceutical Association (APhA ... tables in the AMA's Physician Characteristics and ... Midwest Healthcare Marketing Association (MHMA ... Education (ACME), Direct Marketing Association ...
    http://www.mmslists.com/


    3. Find A Doc
    ... Affiliation Find-A-Doc can be used by: Pharmaceutical Firms Retail Pharmacies Online Pharmacies ... ... Universities for: Direct Marketing Direct Mail Telemarketing Fax Physician Relationship Management ...
    http://www.skainfo.com/skaInfoDirect/findAdoc.php


    4. Interactive Marketing Services
    ... Engine Marketing ResourceDirect Marketing Pharmaceutical PhysicianFashion Marketing CareerAffiliate ... ... Personal Marketing Company Hotel Marketing Strategy Broker Direct List Marketing 101 Marketing ...
    http://www.marketing100.i ...arketing-Services.cfm


    5. Physician's Expo Shopping Guide - Doctor-Patient Communication Software &...
    ... Waste Management / Collection GREATER NEW YORK PHYSICIAN'S EXPO DOCTOR'S SHOPPER MAGAZINE CONTACT ... ... medical practice, hospital, pharmaceutical, managed care, direct marketing and electronic retailing ...
    http://www.doctorsshopper ...r_software_commun.htm


    6. Questions and Answers on the Case of the Privacy Rights Clearinghouse (PRC) ...
    ... to payment from the pharmaceutical company financing the ... the interference in the physician-patient relationship ... of the drug marketing program. It disguises the direct marketing ...
    http://www.privacyrights.org/ar/PharmQA.htm


    7. i-une.com: Healthcare > Marketing and Advertising
    ... publication and newspaper advertising, and direct mail packages. www.highlandgrp.com Nationwide ... ... in the development of physician-oriented marketing tools for the pharmaceutical and biotechnology ...
    http://dir.i-une.com/Busi ...ting_and_Advertising/


    8. Marketing News Archive (Page 2 of 4)
    ... Direct marketing pharmaceutical physician 376. Affiliate marketing resource 377. Splenda marketing plan 378. Affiliate internet marketing web 379. Free web site advertising 380. Managed search engine ...
    http://www.top1marketing.com/date/date-2.html


    9. Welcome to UNIVEC Online -> A-D
    ... share. Development and marketing pharmaceutical sampling and delivery systems. System designed to get samples to the physician through account representatives or direct mail. Electronic ...
    http://www.univec.com/pharma.htm


    10. News Release
    ... in the area of physician promotion and marketing in the ... he was responsible for pharmaceutical and CRM services that ... and implementation of ICT's Direct response Medical Detailing ...
    http://www.medmanagesystems.com/news/2004-0920.asp


    11. Adea Solutions - Healthcare - Features
    ... hospitals, physician practices, and home care services. Download PDF Sales support system for a leading pharmaceutical marketing services company in the US, providing fully integrated direct marketing ...
    http://www.adeagroup.com/health_features.asp


    12. The Marketing job with Direct Marketing News and online business marketing
    ... marketing toronto insurance marketing information system online marketing agency direct marketing pharmaceutical physician marketing strategy career marketing online marketing. Commodity marketing ...
    http://marketing-job.aceson.com/


    13. destinationCRM.com: The Week in Review: July 23, 2004
    ... Schwarzeck is a provider of physician databases, direct marketing services, and sample fulfillment services to pharmaceutical companies in Germany. Deals of the week... ChannelWave announced two new ...
    http://www.destinationcrm ...lt.asp?ArticleID=4298


    14. Direct Marketing Pharmaceutical Physician Resources
    Direct Marketing Pharmaceutical Physician Resources Marketing Resource Directory Web Directory and Resources Sponsored Links Additional Direct Marketing Pharmaceutical Physician Resources [1] [2] [3 ...
    http://www.ibresources.co ...eutical-physician.php


    15. jobs in direct marketing in toronto
    ... toronto NATIONWIDE for experienced reps with physician jobs in direct marketing in toronto com ... ... that the jobs in direct marketing in toronto CFO candidate have Nasdaq Pharmaceutical and jobs in ...
    http://www.resumepostingn ...in-toronto-01-01.html


    16. Interactive: Press
    ... Annual Pharmaceutical Marketing & Sales Global Summit on Wednesday, February 16. Her presentation, "Online Marketing to Professionals: Effective Strategies," will cover direct-to-physician ...
    http://www.mdlinx.com/mor ...s.cfm?press_id=128&m=


    17. The Walden Group, Inc.
    ... OTC Products, Pharmaceutical Packaging, Proteins ... Outcome Measurement Systems, Physician Practice Management Systems ... Dental Distribution, Direct Marketing (Catalog, Mail Order, On ...
    http://www.waldenmed.com/sectors.asp


    18. Healthcare Sales & Marketing Network: Medical Device and Biotech / Pharmaceu...
    ... Founded by a young Chicago physician, Dr. Wallace Calvin Abbott ... than 120 countries through its direct sales force and distributors ... the design, manufacture, and marketing of innovative and ...
    http://www.salesandmarket ...eyword=Device&alpha=A


    19. The Intersection of Madison Avenue and the Learned Intermediary Doctrine
    ... and today ads for pharmaceutical products are commonplace ... of direct-to-consumer advertising as a front line marketing tool ... use of their products. The physician effectively serves as an ...
    http://library.findlaw.com/2003/Mar/7/132622.html


    20. Primary Care Clerkship
    ... at least five (5) tactics used by Pharmaceutical companies to influence physician prescribing. Describe what limitations the FDA has over controlling direct marketing to patients. Describe the typical ...
    http://www.medicine.north ...e/info/clerkship.html


    21. :: Multicultural Healthcare Marketing Group ::
    ... award, pharmaceutical marketing, pharmaceutical marketing jobs, pharmaceutical marketing company, direct marketing physician pharmaceutical, pharmaceutical marketing plan, pharmaceutical ...
    http://www.mhmg-online.com/


    22. The Destination marketing with on hold marketing and direct marketing companies
    ... plans international marketing internet marketing services invention marketing direct marketing pharmaceutical physician on-line marketing services higher education marketing website marketing ...
    http://destination-marketing.aceson.com/


    23. Taro 2003 News Archive
    ... This direct-to-physician sales force has extensive experience in representing pharmaceutical ... ... President, Proprietary Prescription Product Marketing. Ms. Wells had similar responsibilities with ...
    http://www.taro.com/NewsA ...TaroPharma/press.aspx


    24. direct marketing news :: Uptimebot.com
    ... nc direct marketing network direct marketing news direct marketing online direct marketing physician pharmaceutical direct marketing plan direct marketing product direct marketing promotion sales ...
    http://www.uptimebot.com/ ...arch/Direct-Marketing


    25. eMedicine Health - About Us
    ... Cabanas Vice President of Pharmaceutical Sales Office: (973) 579 ... President of Sales and Marketing Direct: (636) 477-8710 Fax ... qualified and licensed physician or other health care ...
    http://www.emedicinehealt ...common/about_us-2.asp


    26. Doctors Increasingly Embrace Direct Marketing Tool @ Media Buyer Planner
    ... direct marketing tool can be directly measured. "We do a controlled study in which we look at the physician ... ... said Joe Kleine, Epocrates vp of pharmaceutical partnerships. for more stories on related ...
    http://www.mediabuyerplan ...gly_embrace/index.php


    27. SelfBrand: Favourites
    ... to sales training in the pharmaceutical industry to gain physician access, build mindshare and ... ... www.salesmindshare.com) Marketing Training Courses for Small Business | Direct Marketing Guerrilla ...
    http://www.selfbrand.com/favourites.shtml


    28. The Website marketing strategies with internet marketing promotion and adver...
    ... Online marketing resources event marketing direct marketing pharmaceutical physician online marketing solutions online marketing business opportunity search engine marketing wisconsin pharmaceutical ...
    http://website-marketing-strategies.aceson.com/


    29. educational programs online, benefiting the patients.
    ... engine marketing firm physician finder internet ... medical education direct marketing association ... communication network marketing Medivisor.com ... will empower the pharmaceutical industry and keep ...
    http://www.medivisor.com/ ...ertising_agencies.htm


    30. NEWS • Pharmaceutical Marketing
    ... edu DATE: December 7, 2004 Pharmaceutical drug companies spend ... but new research shows such marketing devices have little impact ... prescribing behavior. Direct-to-physician activities accounted ...
    http://www.bschool.washin ...pharma_marketing.html


    31. Our Work
    ... Finelight delivered: More than 75,000 new physician registrations in 2003 Monthly site visits ... ... us to create several direct marketing campaigns targeting pharmaceutical brand managers. These ...
    http://www.finelight.com/work/medscape.shtml


    32. The Automotive marketing with Direct Marketing News and creative marketing s...
    ... com, direct marketing strategy website internet marketing direct marketing pharmaceutical physician online marketing website marketing strategies search engine optimization marketing home based ...
    http://automotive-marketing.aceson.com/


     
             
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