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Article of the Day:

 

  • Small Business Marketing And Advertising: Branding vs. Direct Response
    Too often, small business advertising and marketing campaigns prioritize branding at the expense of direct response--i.e., actually getting leads and/or sales right now. That is almost always a foolish and even dangerous proposition.

    Small Business Branding Advertising and Marketing an Oxymoron?

    Unless you're a ubiquitous consumer products company, the value of branding is far, far less than the value of direct response. What good i ...
    Author:
    Joel Walsh
    CLICK HERE TO READ THE REST OF THIS ARTICLE

    Featured Article:

     

  • Make a Note/What I Learned from Jack Canfield and Ted Nicholas
    by Dr. Joe Vitale

    www.MrFire.com

    I spoke at a seminar in San Antonio, Texas a few months ago. Ted Nicholas was in the audience. Ted is a legend; a direct marketing king and a copywriter of the highest order. But he sat and did something unusual at the event: He took notes.

    I found this fascinating. Why would one of the wisest and eldest recognized fathers of modern direct marketing sit and take notes at my talk?

    And he ...
    Author:
    Joe Vitale
    CLICK HERE TO READ THE REST OF THIS ARTICLE

  •  

    Direct Mail News:

    Hollabaugh leads direct-marketing group
    Outgoing president Richard Tanner of Tanners Orchard, Speer, Ill., passed the gavel to Kay Hollabaugh of Hollabaugh Brothers Inc.


    Food Marketing Aimed at Kids Influences Poor Nutritional Choices
    Targeted advertising leads children to request and consume high-calorie, low-nutrient products Food and beverage marketing targeted to children ages 12 and under leads them to request and consume high-calorie, low-nutrient products, says a new report from the Institute of Medicine of the National Academies. The report offers the most comprehensive review to date of the scientific evidence on the influence of food marketing on diets of children and youth. The report states that manufacturers and restaurants should direct more of their resources to developing and marketing child- and youth-oriented foods, drinks, and meals that are higher in nutrients and lower in calories, fat, salt, and added sugars.Source: Food & Society


    Allianceleads and Americadirectmail.Com Partner to Create Destination-Direct.Com - Promises Fast & Fresh New Homeowners & New Business Lists for Marketers Nationwide
    AllianceLeads, a prospect list firm, and America Direct Mail.com, a direct mail list services company, have joined forces to create Destination-Direct.com. The new company will offer marketing leads that target new homeowners and new businesses. Los Angeles-based Destination-Direct.com offers more than 188,000 new business leads, and more than 70,000 new homeowners leads every month. The listings have been screened against the federal do-not-call list [PRWEB Jun 25, 2005]


    Direct Sales (SHC)
    Join our Company Senior Healthcare Consultants is an independent marketing firm for several Fortune 500 companies that currently leads the nation in sales for senior healthcare products. Our sales consultants are suc... Company: SHC Location: Lafayette, LA Pay Range: $50,000 - $100,000/Year Source: Opelousas Jobs at RSS-Job-Feeds.org


    Direct Sales (Senior Healthcare Consultants)
    Location: Jackson, MS / Pay Range: $50,000 - $100,000/Year / Join our Company Senior Healthcare Consultants is an independent marketing firm for several Fortune 500 companies that currently leads the nation in sales for senior healthcare products. Our sales consultants are... / (Source: Employment Spot.com)


    [SMM] Internet Marketing Boosts Direct Selling
    Direct Selling is most effective when working on qualified leads. Internet Marketing can be the force that finds those leads and builds up the relationship for the most promising prospects. Tags: selling, leads, marketing, internet.


     

     

     
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