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Article of the Day:

 

  • Direct Mail Response Rate Boosters (12 tips and ideas)

    1. Mail to a different list
    Your list is the most important part of your direct mail campaign. Who you mail to is more important than what you mail. So if you are persuaded that your offer is attractive, your creative is compelling and your timing is spot on, mail to a different group of people and see what happens

    2. Change your offer
    The offer is the most important part of your direct mail packag ...
    Author: Alan Sharpe
    CLICK HERE TO READ THE REST OF THIS ARTICLE

    Featured Article:

     

  • Direct Mail Response Rate Boosters (12 tips and ideas)

    1. Mail to a different list
    Your list is the most important part of your direct mail campaign. Who you mail to is more important than what you mail. So if you are persuaded that your offer is attractive, your creative is compelling and your timing is spot on, mail to a different group of people and see what happens

    2. Change your offer
    The offer is the most important part of your direct mail packag ...
    Author: Alan Sharpe
    CLICK HERE TO READ THE REST OF THIS ARTICLE

    •  
    Direct Mail News:

    New Direct Mobile Marketing Tool Informs and Reminds Customers
    California-based BlueBlitz.com introduces a revolutionary permission-based marketing tool for mobile phones. The "Magic Reminder" enables any business to send coupons, special sales, last-minute offers or any time-sensitive information to a customer and remind them later on. Any business can install and create the BlueBlitz Magic Beamer hotspot in minutes and can use it worldwide. [PRWEB May 12, 2005]


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    Understanding the Role of Marketing Communications in Direct Marketing
    The standard RFM models used by direct marketers include behavioral variables, but ignore the role of marketing communications. In addition, RFM models allow customer responsiveness to vary across different customers, but not across different time periods. Hence, the paper first extends RFM models by incorporating the effects of marketing communications and temporal heterogeneity. Then, using direct-marketing data from a Dutch charity organization, they calibrate the proposed model, and find that it better explains customer behavior because it includes information on both the past behavior and marketing communications. More specifically, they show that direct mail communication builds goodwill, which, in turn, enhances customer's likelihood to buy.


    Direct Marketing Information
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