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Article of the Day:

 

  • 4 Tips for Writing Successful Swipe Copy
    © 2005 by Bruce Carlson

    Master copywriter and marketer Dan Kennedy, in his highly
    popular and successful copywriting seminars, likes to tell
    his students that "sometimes good enough is good enough"
    when it comes to a piece of sales copy.

    What does Dan mean by this?

    Simply put, you don't need to reinvent the wheel in order
    to write successful copy. What has worked in the past can
    and will work again.

    Lear ...
    Author:
    Bruce Carlson
    CLICK HERE TO READ THE REST OF THIS ARTICLE

    Featured Article:

     

  • 3 Ways to Increase Conversion Rates
    In a previous article I talked about a few similarities between writing direct mail packages and writing web sites. In short, I concluded that as online writers we could learn a lot from direct marketers.

    In this article I’m going to take a look at just one of those similarities: both direct mail packages and web sites lose almost all of their readers before the ‘task’ is completed. Both media struggle with conversion rates that typically ...
    Author:
    Nick Usborne
    CLICK HERE TO READ THE REST OF THIS ARTICLE

  •  

    Direct Mail News:

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    Home.businesswire.com - Tue May 24, 06:02 pm GMT


    Electronic Business - It's more than just supply chain. (HP's direct marketing initiative) (Company Business and Marketing)
    December 1, 1997 -- Streamlining its supply chain will not be enough to take Hewlett-Packard to the No. 1 spot in the PC industry, analysts say. Last fall, Palo ...


    VOIP Drives Expansion @ Iowa Direct Marketing Company TMONE
    Iowa City, IA (PRWEB) June 17, 2005 -- (http://www.tmone.com) TMONE announced today the expansion of its call center services division. This marks the fourth expansion in three years for the burgeoning...


    VOIP Drives Expansion @ Iowa Direct Marketing Company TMONE
    The VOIP industry is energizing local economies around the country. Leading VOIP companies such as Vonage are proving that one day broadband phone service customers will out number traditional wire line customers. [PRWEB Jun 16, 2005]


    Account Manager - Direct Mail (Protocol Integrated Direct Marketing)
    Account Manager Account Managers serve as vital links to our prestigious clients through the management, coordination, monitoring and support of direct marketing campaigns. Job Responsibilities Assume pr... Company: Protocol Integrated Direct Marketing Location: Foothill Ranch, CA Source: Pasadena Marketing Jobs at RSS-Job-Feeds.org


     

     

     
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