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Article of the Day:

 

  • Organizing Your Data to Write Better Copy
    Last quarter I talked about interviewing / gathering
    data. So now you’ve got several thousand words of notes,
    hopefully digitally recorded. What comes next?

    GETTING ORGANIZED
    I suggested organizing your interview questions into 4
    groups. I’m going to label them for you A, B, C, D.
    ·
    ·what is the business problem? = A
    ·
    ·what is the high level solution? = B
    ·
    ·can you tell me more about the solution? = C
    ...
    Author:     Neroli Lacey
    CLICK HERE TO READ THE REST OF THIS ARTICLE

    Featured Article:

     

  • Seven reasons to use direct mail for sales lead generation.
    1. Personal
    Unlike an advertisement in a trade publication, which can be read by anyone, your sales letter arrives at your prospect’s place of business as a piece of personal communication from your mind to his. Also, unlike any other medium, direct mail can be personalized (Dear Mr. Smith) and customized to each reader (“As an IT manager, you know that . . .”), showing your prospect that you know about him by name and understand his business ...
    Author:     Alan Sharpe
    CLICK HERE TO READ THE REST OF THIS ARTICLE

    •  
    Direct Mail News:

    Account Executive - Email and Direct Marketing - AR International Enterprise - Miami, FL
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    Email Marketing Firm: Build, send, and track professional newsletters with ExactMail
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    Direct Marketing Firm, Daylight Marketing, Boasts Direct Marketing Approach With Surgical Precision
    Daylight Marketing, a direct marketing firm out of Las Vegas, Nevada, has a tested approach that is redefining client's expectations for direct marketing results. With results often unpredictable, Daylight Marketing seems to offer solutions that rely on age old techniques of trust, and networking. [PRWEB Jun 30, 2005]


    Direct Mail Marketing Now As Easy As Email
    Is the United States Postal Service USPS a marketing innovator As it turns out the kind folks in the blue shorts are in fact making it easy for even the smallest business to duke it out with their biggest competitors by using the USPS mailing online MOL direct mail service check it out at httpwwwuspscommailingonline With MOL you can escape the dreary part of direct mail marketing the printing the stuffing the stamps etc MOL users simply create a document upload it


     

     

    		  
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