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Article of the Day:

 

  • In B2B direct mail, don’t ask for the order.
    Business-to-business direct mail is different from business-to-consumer direct mail in one vital way: sales cycles are longer.

    A senior vice-president of information technology doesn't buy a $1.5-million network upgrade by dropping a business reply coupon and cheque in the mail. In B2B selling, the first step in the sales cycle is usually a request for more information. Followed by a sales meeting. Then a demonstration. Then a trial. Then ...
    Author:
    Alan Sharpe
    CLICK HERE TO READ THE REST OF THIS ARTICLE

    Featured Article:

     

  • In B2B direct mail, don’t ask for the order.
    Business-to-business direct mail is different from business-to-consumer direct mail in one vital way: sales cycles are longer.

    A senior vice-president of information technology doesn't buy a $1.5-million network upgrade by dropping a business reply coupon and cheque in the mail. In B2B selling, the first step in the sales cycle is usually a request for more information. Followed by a sales meeting. Then a demonstration. Then a trial. Then ...
    Author:
    Alan Sharpe
    CLICK HERE TO READ THE REST OF THIS ARTICLE

  •  

    Direct Mail News:

    Account Manager - Direct Mail (Protocol Integrated Direct Marketing)
    Location: Braintree, MA / Our Data and Production Services Group seeks an experienced direct marketing associate to strengthen our Account Services Team. We seek industry professionals with two to five years experience in direct mail/direct marketing -inclu... / (Source: Employment Spot.com)


    Test Marketing How to Increase Your Direct Mail Marketing Response by Using the Internet to Test
    This is the fastest way to increasing your direct mail marketing. This article lays out the internet tools that are traditionally thought of as online marketing tools that can show the way to increase your offline marketing results significantly.


    Direct Marketing News
    DMN publishes Direct Marketing News and presents seminars and workshops on direct marketing, customer relationship management (CRM), direct mail, database marketing and data analytics. ... and Shakers named in August issue. Direct Marketing News is naming this month the top 10 movers and shakers in Canadian direct marketing. These are people who ...


    Marketing Tools - RFM.plus. (the Millard Group, LitleNet and Direct Marketing Technology's joint project, cooperative database for direct marketing firms)(Databases/Lists,
    June 1, 1997 -- 00-00-0000 The Millard Group, Direct Marketing Technology and LitleNet have partnered to produce RFM.plus, a cooperative database for direct marketing ...


    Understanding the Role of Marketing Communications in Direct Marketing
    The standard RFM models used by direct marketers include behavioral variables, but ignore the role of marketing communications. In addition, RFM models allow customer responsiveness to vary across different customers, but not across different time periods. Hence, the paper first extends RFM models by incorporating the effects of marketing communications and temporal heterogeneity. Then, using direct-marketing data from a Dutch charity organization, they calibrate the proposed model, and find that it better explains customer behavior because it includes information on both the past behavior and marketing communications. More specifically, they show that direct mail communication builds goodwill, which, in turn, enhances customer's likelihood to buy.


     

     

     
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    ... More importantly it has allowed us to establish long lasting relationships with direct marketers whose success has been greatly enhanced by using our lists 18.5% Response Rate! - See our test results ...
    http://www.opportunitylists.com/


    19. Power Direct Marketing: Welcome!
    ... Power Direct Marketing is a much larger book, but it is also available for reading, free, on the website. Ray covers direct marketing from A to Z. Read the book. Ray wrote 109 Power Direct Marketing ...
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