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  • Put Your Marketing To The "So What?" Test
    Want to get Better at your Marketing today?

    For many service business owners, marketing can be a real mystery. We don't really know exactly how it works. We're not real sure about what works best for us. And probably because of some past frustrations, we're not even sure where to start.

    Most seem to at least have a notion of what's involved in marketing...a web site, Yellow Pages advertising, brochures, direct mailings, networking, ...
    Author:     Kevin Dervin
    CLICK HERE TO READ THE REST OF THIS ARTICLE

    Featured Article:

     

  • The Difference Between General Marketing and Direct Marketing
    General Marketing is often referred to as 'Brand Marketing'; it's a marketing effort intended to increase awareness of the company and the services or products that company offers. A Budweiser commercial with the stomping Clydesdales is Brand Marketing. Most primetime TV commercials are brand marketing.

    Direct Marketing is marketing undertaken with the intent of provoking a response, that response usually being to call in and order, or go ...
    Author:     Dave Felts
    CLICK HERE TO READ THE REST OF THIS ARTICLE

    •  
    Direct Mail News:

    What Hannity Really Wants To Do Is Direct
    Audible.com has the free audio of journalistic nursemaid Sean Hannity walking his guests through their Fox News appearance. — GREG BEATO Le Show: Sean Hannity Off-Camera [Audible.com] Fox News Host: Repeat After Me [NY Daily News]...


    What Do Affiliate Tracking Services Do
    Some affiliate programs design their own internal software to track affiliate referrals calculate commissions and process payments It is far more common though for programs to outsource these functions to an affiliate tracking company Knowing which affiliate tracking company a program uses allows you to quickly assess how many of the aspects of their affiliate program will operate What follows are some of the aspects of an affiliate program that are largely influenced by the affiliate tra


    How one company cut its reporting overhead by 80 percent
    Corporate IT budgets have been slow to recover from deep cuts earlier this decade, and IT divisions are under the gun to fix what's broken, keep existing systems running smoothly, and get more bang for the bucks they spend. How do they achieve this? What are tactics being used? What is some software helping IT departments to do more with less? PFSweb faced this problem: PFSweb, a Plano, Texas-based global provider of integrated business process outsourcing solutions, operates an IT department that provides three strategic functions: developing business software for sale in a direct license model and a fully hosted ASP model; operating a hosting center that provides clients with access to IT systems and software; and operating a professional services organization that provides project management and software customization and implementation services for clients.


     

     

    		  
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