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Article of the Day:

 

  • Direct Mail Formats: How to Choose the Right One for Your Next Mailing

    Which pulls the best response, a postcard, a self-mailer or a letter? The answer, you’ll be irritated to know, is clear. It depends.

    The success of your mailing depends on who you mail to (your list), what you promise (your offer), when you mail (your timing), and what you mail (your format and creative). Here are a few questions to ask yourself to decide which format is likely the best one to use for your next mailing.

    Letter Author: Alan Sharpe
    CLICK HERE TO READ THE REST OF THIS ARTICLE

    Featured Article:

     

  • Direct Mail Formats: How to Choose the Right One for Your Next Mailing

    Which pulls the best response, a postcard, a self-mailer or a letter? The answer, you’ll be irritated to know, is clear. It depends.

    The success of your mailing depends on who you mail to (your list), what you promise (your offer), when you mail (your timing), and what you mail (your format and creative). Here are a few questions to ask yourself to decide which format is likely the best one to use for your next mailing.

    Letter Author: Alan Sharpe
    CLICK HERE TO READ THE REST OF THIS ARTICLE

  •  

    Direct Mail News:

    Direct Marketing - 74% of retailers have or plan to deploy a multi-channel retailing strategy. (Direct Intelligence)
    October 1, 2002 -- According to a new Gartner Consulting survey retailers are embracing the concept of multi-channel retailing, including not only physical stores and catalogs, but also Web sites, kiosks and wire


    ComLine Marketing: ComLine Marketing Adds Direct Sales Services for Small Businesses
    WESTMINSTER, CA (MARKET WIRE) ComLine Marketing, a fully integrated marketing and communications firm, has announced the addition of direct sales services for small to mid-sized businesses. Rick Billings, Owner of ComLine Marketing, made the announcement today.


    Target Marketing - A Global Impression. (Cover Story).(direct marketing companies expand into foreign markets to improve sales; new marketing strategies needed)(Cover Story)
    December 1, 2001 -- COMPANIES GROW their businesses by expanding into international markets for one of two reasons--either to boost sales or increase profits. Which ...


     

     

     
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