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Article of the Day:

New customers and where to find them.
My business needs a steady supply of new customers. Yours does too, probably. Customers leave and go with competitors. Customers go out of business. Customers fall away without a word of explanation. So I need—you need—a regular supply of new customers to replace the ones that disappear each year.

The challenge in business-to-business direct mail is knowing where to look for new business. You need a source of potential new clients that is ...
Author: Alan Sharpe
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Featured Article:

Selling to Hi-tech Prospects with Direct Mail.
High technology prospects are different. They don't respond like consumers and they don't respond like other businesses. What works with them is often the opposite of what works with consumers. Here's a primer on how to sell high-tech products to businesses using direct mail.

Mail to people who won't buy
High-tech buying decisions are often made by a committee, not an individual. To win the sale, your direct-mail program must address t ...
Author: Alan Sharpe
CLICK HERE TO READ THE REST OF THIS ARTICLE

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Direct Mail Services
Direct mail services are there for any business that wants to take full advantage of the power of direct mail. Mailing to a target audience is one of the most effective ways a business can market itself. There is a lot of labor involved, however, so a dir...

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