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Article of the Day:

Direct Mail Response Rates Mislead if You are Careless

I could tell you that the average temperature in the world is 60 degrees Fahrenheit. But that fact wouldn’t keep you from getting sunstroke in Cairo. Or frostbite in Tuktoyaktuk. Averages tell you only so much.
Direct mail results only tell you part of what you need to know. They tell you the percentage of people on your list who responded. That’s it. They don’t tell you if you broke even. If you made a profit. Or if the sales people who ...
Author: Alan Sharpe
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Featured Article:

Direct Mail Response Rate Boosters (12 tips and ideas)

1. Mail to a different list
Your list is the most important part of your direct mail campaign. Who you mail to is more important than what you mail. So if you are persuaded that your offer is attractive, your creative is compelling and your timing is spot on, mail to a different group of people and see what happens
2. Change your offer
The offer is the most important part of your direct mail packag ...
Author: Alan Sharpe
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Direct Mail News:

Attn: Buyers of MAILING LISTs - MORTGAGE LEADs - BUSINESS LISTs & DIRECT MARKETING SERVICEs : TOTAL
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25 Ways To Make Your Next Direct Mail Campaign Work
This list contains 25 powerful strategies to improve your direct mail results. It would be wise to use this as a checklist to ensure you've included as many as possible in your advertising. Any one of these strategies could measurably boost your response. How many of these are you using?

Mailing Lists ? Keeping It Simple
The right direct mailing list targets people who want your product or service. The direct mail mailing list is a key factor in a successful direct mail marketing campaign and a major point to consider in small business marketing strategies where market.......

How to get prospects to open your direct mail envelopes.
In direct mail you have a formidable enemythe wastepaper basket. Your prospects take one look at your mailing envelope and decide if they will open it or fling it into the trash can or recycling box. One way to persuade them to open your envelope is to make your envelope irresistible. Here are a few ideas. 1. Unusual colours Keep your mailing envelopes the same size and weight just change the colour from white to something different or more daring. 2. Odd size or shape Send

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