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Article of the Day:

The New Power Of Advertising
A website is an island. Advertising is a bridge to that island.
Large and small businesses online are discovering that truth in
a hurry - or else. Advertising is not what it used to be. The
internet has changed its purpose and its strength. Rather than
making advertising in the traditional media weaker, the net has
made it stronger. That’s why all guerrillas must be aware of the
new power of advertising.

The first thing t ...
Author: Jay Conrad Levinson
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Featured Article:

The Most Powerful Marketing Strategy Available To Small Businesses
Most small business owners want to generate huge profits, with little effort and in the least amount of time. If you fall into this category then joint venture marketing is the fastest, easiest and most profitable way to do that.

Joint venture marketing involves two or more businesses combining their resources to work towards a common goal, and create a win-win situation for all parties involved. It’s about partnering with another busines ...
Author: Habiba Abubakar
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Direct Mail News:

Chordiant Software: Natexis Assurances Improves Marketing Efficiency and Optimizes Costs With Chordiant Marketing Director
CUPERTINO, CA (MARKET WIRE) Chordiant Software, Inc. (NASDAQ: CHRDE), the solutions leader in automating and orchestrating business processes for leading service-driven organizations, today announced that Paris, France-based Natexis Assurances is driving major marketing efficiency gains, as well improving existing customer loyalty and product cross-sells and up-sells, by implementing the Chordiant Marketing Director Suite for their direct marketing activities.

Market Software Using Highly Targeted Direct Messaging
This white paper from Macrovision introduces the concept of using highly targeted direct messaging as a vehicle for marketing your company's software products. It explains why the e-mail marketing techniques that most independent software vendors (ISVs) have traditionally relied on are proving so ineffective in a world of spam blocking and CAN-SPAM legislation. Download the paper to learn why a highly targeted direct message that reaches the right user at the right time is a far more effective sales tool for ISVs than are e-mail campaigns. In addition, the paper describes how Macrovision's FLEXnet Publisher Update Service Module enables product managers to deliver highly targeted direct messaging to users and evaluators of their products.

PR News Now - Psynchronous Communications Powers Arnold Worldwide Personalized Direct Mail for its Royal Caribbean...
Weblog: PR News Now Source: Psynchronous Communications Powers Arnold Worldwide Personalized Direct Mail for its Royal Caribbean... Link: http://www.prnewsnow.com/PR%20News%20Releases/Business/Psynchronous%20Communications%20Powers%20Arnold%20Worldwide%20Personalized%20Direct%20Mail%20for%20its%20Royal%20Caribbean%20Account ( online promotion ) Psynchronous Communications Inc makers of Gravity Marketing Communication Software has successfully launched a highly personalized integrated direct mail and Web site program for Arnold Worldwide and its Royal Caribbean International client0A0AThe Psynch...

Ricoh Corporation Introduces Software Solution for Direct Mail Marketing
RICOH CORPORATION INTRODUCES SOFTWARE SOLUTION FOR DIRECT MAIL MARKETING West Caldwell, NJ, August 22, 2005 + Ricoh Corporation, the leading provider of digital office equipment, announced today the launch of ...

Featured Resources:

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21.
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