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Article of the Day:

Direct Mail Sales Letter Mistakes to Avoid

Some companies that use direct mail to sell their products and services are like the blind man in the dark room looking for the black cat that isn’t there. They repeat the same mistakes, and enjoy the same poor results. Here are their eight most common misdemeanors, and a cure for each.
1. Wrong list
The most important part of any direct mail campaign is not the copy. It’s not the art direction. And it’s not the offer. It’s the mailin ...
Author: Alan Sharpe
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Featured Article:

Using Demographic Data For Your Direct Mail Marketing Campaign

Targeting high potential markets with a direct mail marketing campaign can be a very affordable and efficient way to get new customers for most companies and entrepreneurs but how can you find a way to reach those high potential markets? Using demographic data could be your solution.
In the United States, demographic data is easy to get through the US Census Bureau website. Although, understanding how to extract data from a database and ...
Author: Frank Levert
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Direct Mail News:

How To Really Get Your Customers
What Really Makes Your Postcard Mailing Successful The biggest single factor in the success of your postcard mailings is who you send your postcards to You need a list of people or businesses to send your postcard offer to This can be a list of existing customers or prospects who have inquired as a result of any of your marketing efforts or a list which you purchase The list must contain the names of people who are likely to be interested in the benefits of your products or services If you send a postcard offering a free 6 pack of beer with the purchase of 2 large pizzas to a list of purchasers of a pay per view boxing match a list which you purchased from your local cable TV company you are more likely to get a big response than if you sent the same offer to a list of the ladies auxiliary bridge club

Tax Collector Blasts Mortgage Mailings
A Florida tax collector has warned taxpayers to be wary of a direct mailing urging them to refinance their homes to pay delinquent taxes.

Postcard Design
Do you know what I love about postcard design? The fact that you can pretty much put anything you want on a postcard. They can be used in mass mailings as advertisements, or they can be extremely personal, designed specifically for your friends and fami...

Featured Resources:

1. Postcard Marketing for Real Estate Investing
... find it with just one or two mailings. You must keep sending those postcards. It is completely practical to do that when you unleash the marketing tiger lurking in "POSTCARD POWER!" In the "POSTCARD ...
http://www.cashflowinstitute.com/postcardpower.htm

2. cleaning lists, ncoa service, phone append, email append
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3. postcards results by www.cyberimis.com
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4. CORRESPONDANCE
... while returning us 3-4%. Mortgage rates are less attractive ... existence of these anonymous mailings proves that he wishes to ... came to my mind as I saw the postcard in my mail today. The second ...
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5. American Direct Mail
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6. Drive-Thru Brochures
http://www.drivethrubrochures.com/

7. Florida Compliance Specialists, Inc.
... by April 30, 2005. Look for the postcard sized mailings already sent by this agency. Go to www.sunbiz.org for more information. The new 2005 edition of The Mortgage Brokerage Business & Lender's ...
http://www.floridacompliance.com/

8. Greeting cards shopping directory / international shopping guide - find info...
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9. Auto bad credit idaho loan
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10. TCW Consultants Reviews, Mortgage Lead Company
... consulting firm providing mortgage insurance leads at a ... success they've had in doing mailings. Leads are supplied in an ... Word. Let us design your postcard or flyer mailers - we'll ...
http://www.loaninfohome.c ...s/company.asp?ID=1345

11. Household Finance Settlement
... Household International. The postcard informs the borrower that ... settlement form, Household mortgage loan customers who have ... in the system for future mailings. If you donÃt receive the ...
http://www.com.state.oh.us/dfi/hfc_info.htm

12. International Mailing Codes - Mailing Portal US
... Improve the accuracy of your overseas mailings. (International)....(Continue Reading) Oh ... ... ecg leads florida mailing lists online mortgage leads postcard mailing list mailing address for ...
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13. Real Estate Marketing Articles from Real Estate Reading Room
... the infrastructure? Are your mailings personalized? What about ... Tool - The Postcard The postcard can be a very powerful ... Home Buying Home Selling Mortgage Agents and Brokers Real ...
http://www.totalrealestat ...tid=19&winpop=0&nav=1

14. Trash your junk mail - Feb. 27, 2003
... Buy story reprints Find a Mortgage SPECIAL OFFER Personal ... of all, send a letter or postcard to the Direct Marketing ... Otherwise, their catalogs and mailings will follow you for years to ...
http://money.cnn.com/2001 ...1/saving/q_junk_mail/

15. REMODELING Online: Home remodeling, kitchen and bath design, renovation, and...
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16. Invisible Magic Dust
... done promotional products mailings to customers. Oh sure, a postcard or Christmas card now and ... ... sales and support, real estate brokers/mortgage lenders, industrial cleaning and so many ...
http://www.thedean.net/shop/imd.php

17. BizzyBlog.com » 2005 » April
... not automatically subject me to their weekly mailings; they should have to ask first, and get a ... ... loan approval decisions. Lenders, especially mortgage lenders in the past year or so, have lowered ...
http://www.bizzyblog.com/?m=200504

18.
... Software Color Laser Printer Mortgage Refinancing Internet Fax ... people ask me, "What is a postcard campaign, exactly?" "And why ... nutshell, a series of repeat mailings that are strategically ...
http://www.womensbiznews. ...hyDoINeedToDoOne.html

19. Drive-Thru Postcards
http://www.drivethrupostcards.com/

20. Individual Health Insurance Plan
... Do for Free Have you received mailings or telemarketing calls ... Lesbian Dating Alaskan Cruise Postcard Printing Buy Soma Basketball ... Guide | Bad Credit Loan Mortgage Copyright © 2005 ...
http://www.universalhealt ...ealth-insurance-plan/

21. Realtor business card - Business Card Manufacturers; Business & Professi...
... holiday and Christmas cards, mortgage and real estate postcards ... Full color real estate postcard printer Business card ... for real estate and business mailings Business Card Confirms Real ...
http://business-cards.all ...tor-business-card.htm

22. Testimonials
... Website Guest Book Tools & Links Calculators Mortgage Rates Real Estate News Credit Help First Time ... ... market was slow. From the virtual tour, postcard mailings and flyers dropped on doorsteps to the ...
http://conradsrealestate. ...ESTIMONALS/index.html

23. Junkbusters Guide to Reducing Junk
... born, divorce, property, mortgage, and many other kinds of ... t miss out on any of their mailings, they also like to keep a ... You should receive a yellow postcard as an acknowledgment. It ...
http://www.junkbusters.com/ht/en/self.html

24. Advertising Company Direct Mail
... him) even two Victor Aljouny mailings nontraditional and that ... Creative: The find bad credit mortgage purchase key Page noted your ... House Impeachment dont help a postcard BE THE until at of ...
http://advertising-company-direct-mail.heels.it/

25. QuantumMail.com - Mortgage & Financial Solutions
... Legal Size Ledger Size Jumbo Postcard Greeting Cards Door Hangers ... Mail: A smart choice for mortgage marketing A recent Forrester ... residences to target your mailings by address, street or zip ...
http://www.quantummail.co ...y.php?industry=MORTGA

26. Atlanta Direct Mail
... Ave 1280 a sense second postcard the turning understanding of ... can provide campaignrelated mailings You can businesstobusiness ... sauces company direct mail mortgage copywriter direct fund mail ...
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27. mailing machine
... handle direct mail or large mailings. Mail that's presorted & ... shakespeare mailing service postcard mailing service mailing ... companies mailing envelopes mortgage mailing lists boxes for ...
http://www.2merediths.org/mailing-machine.html

28. Business Postcard Information & Resources
... Love Postcards Make Postcards Modern Postcards Mortgage Postcards Moving Postcards Old Movie Star ... ... individuals. Specializes in brochure and postcard mailings. www.sjsmarketing.com Postcard4Me Free ...
http://www.postcardsforus.com/businesspostcard/

29. Postcards Ã± Picture Perfect Promotion
... companies and handling large mailings in house but this is ... want to go that route. Few mortgage brokers have an in-house ... loans and paperwork. A good postcard company can handle the ...
http://www.article99.com/ ...Perfect-Promotion.php

30. Drive-Thru Posters
http://www.drivethruposters.com/

31. Greater Portland & Southwest Washington Real Estate | Prudential Northwest P...
... Time Buyers The Buying Process About Agency Mortgage Prequalification Home Buying FAQs Prudential ... ... as company and broker tours, Open Houses, postcard mailings, and newspaper advertisements. Yet, it ...
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32. LowCards.com - Credit Card Consumer Tips
... your account number on a postcard or the outside of an ... in the classifieds, mailings or local cable and radio ... a credit card or a home mortgage, even working under the ...
http://www.lowcards.com/consumer_tips.asp

33. Sales Clinic: Give Customers the VIP Treatment
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http://www.onerealtorplac ...00206261?OpenDocument

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