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Article of the Day:

 

  • Direct Mail - Don't Assume, Just Test and Track

    Where to Start:

    Most novice marketers have definite fixed ideas about direct mail that are way off base - most often in the area of what to spend and how much to do. You should determine what you are able to spend for your marketing budget, spend it, and determine the maximum number of leads that you can create. For instance, I’ve heard this statement quite often: "We aren’t that large of a company. How could we send out 2,000 postcards ...
    Author: Joy Gendusa
    CLICK HERE TO READ THE REST OF THIS ARTICLE

    Featured Article:

     

  • Design Direct Mail Postcards Back-to-Front to Boost Response Rates
    Conventional wisdom says that the front of a direct mail postcard is for the picture and the back is for the address, stamp and a short message.

    But some savvy direct marketers design their postcards the other way around—and boost response rates as a result.

    The goal of the front of the postcard is to grab attention long enough to arouse curiosity and motivate your prospect to turn the card over and continue reading. But postcards a ...
    Author:
    Alan Sharpe
    CLICK HERE TO READ THE REST OF THIS ARTICLE

  •  

    Direct Mail News:

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    Postcard Mailings used with business mailing lists to increase future business sales leads, will provide a business owner with the new customers necessary to continue to grow their company beyond their expectations. Below is a summary of the benefits of using postcards to increase your sales:


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