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Article of the Day:

Direct Mail Rules of Thumb

First and foremost - You should identify your target market. Target your direct marketing lists. Identify who you are selling to, and why they should buy from you instead of your competition. Keep in mind that placing your offer in front of 100 targeted response leads that have shown an interest or have a history of using your product or service can be much more effective than marketing to 1000 non pre-qualified leads.
Find an angle: Att ...
Author: Brian Knapp
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Featured Article:

Direct Mail Response Rates Soar With Dimensional Mailers in Business-to-Business Lead Generation

The toughest job you face as a B2B direct marketer is reaching your prospect with your message. Reaching C-level executives is particularly difficult because they employ mailroom staff and executive secretaries who screen their mail, or your mail, depending on how you look at it. So unless your direct mail lead generation letter or postcard or self-mailer stands out from the rest, it won’t reach the desk of your potential client.
That’s ...
Author: Alan Sharpe
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Direct Mail News:

Investigators: Madera mail trashed, not delivered
Consumer advocates and police tell us to shred credit card offers before throwing them out to foil identity thieves, but it appears someone forgot to tell the Madera Post Office.

Plastic Cards Add Value to Consumer Direct Mail Programs
PLASTIC CARDS ADD VALUE TO CONSUMER DIRECT MAIL PROGRAMS Arthur Blank & Co. to Showcase Liquid Coated Card at the DM Days Conference BOSTON With direct mail on the rise due to the crackdown on email spam and ...

Holiday Credit Card Rewards Stir Shopping Frenzy
CHICAGO----Dec. 22, 2005--With last-minute holiday shoppers flooding stores, credit card companies are offering special incentives to boost holiday revenues. Mintel's Comperemedia, a direct mail monitoring service, has noted a significant amount of holiday direct mail activity targeted toward current clients.

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