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Article of the Day:

 

  • Business to Business Direct Mail Sales Letters Need an Offer (and Here's Why)

    In direct mail, the offer is the incentive or reward that you dangle in front of your prospects to motivate them to respond to your mailing. In business-to-consumer direct mail, for example, a magazine publisher will offer a yearly subscription to its magazine at 60% off the newsstand price. The discount is the offer. It motivates prospects to subscribe now and save 60%.

    Offers are vital to the success of your business-to-business (B2B) ...
    Author: Alan Sharpe
    CLICK HERE TO READ THE REST OF THIS ARTICLE

    Featured Article:

     

  • Business Envelopes – For All Sizes of Companies

    Regardless of the size of your business, it is necessary to have all of your marketing materials to represent your company’s ideal and characters. They must also have to be functional for your needs and the needs of customers. Whatever your envelope needs, they can be met with ease.

    Specialty envelopes like window envelopes are available in just about any size you need. ...
    Author: Robb Ksiazek
    CLICK HERE TO READ THE REST OF THIS ARTICLE

  •  

    Direct Mail News:

    MGR INTERACTIVE MARKETING-Manager Direct Marketing - The Home Depot - Atlanta, GA
    Job Detail Job Title: MGR INTERACTIVE MARKETING-Manager Direct Marketing ... MARKETING-Manager Direct Marketing Req # 22696 Job Category Advertising/Marketing From: New York Times


    Test Marketing How to Increase Your Direct Mail Marketing Response by Using the Internet to Test
    This is the fastest way to increasing your direct mail marketing. This article lays out the internet tools that are traditionally thought of as online marketing tools that can show the way to increase your offline marketing results significantly.


    Postcards Work
    What s the fastest simplest and cheapest way to promote just about any business The answer is postcards sent by direct mail You can get your message to a targeted group of prospects or to your existing customers for a cost of about 25 to 30 cents each including postage You can actually send someone a postcard every 30 days for only 3 a year Postcards Work You can generate leads create sales ask prospects to give you a try or convince existing customers to buy more or buy more often Postcards Work What are the 2 biggest secrets of marketing with postcards 1 Regular repeated mailings are the way to create big predictable results When you mail every 30 days for a year you will cause a dramatic growth in your business People respond to repetition If you are a parent you know how hard it is to refuse repeated requests for a cookie or a desperately wanted toy


     

     

     
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