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Article of the Day:

Direct Mail Response Rate Boosters (10 of them)
1. Mail to a different list

Your list is the most important part of your direct mail campaign. Who you mail to is more important than what you mail. So if you are persuaded that your offer is attractive, your creative is compelling and your timing is spot on, mail to a different group of people and see what happens

2. Change your offer

The offer is the most important part of your direct mail ...
Author: Alan Sharpe
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Featured Article:

Using Direct Mail to Improve Business
Direct mail continues to be a very targeted and effective way to market to customers. It's far more likely to be read than e-mail promotions. Especially when coupled with offers, such as coupons, the medium can be a very cost effective method of promotion.

There are a number of necessary fundamentals. First, you must have an objective. It may be to increase store sales. Perhaps an offer such as a free gift will do the trick. Just be sure t ...
Author: Brett J. Daly
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Direct Mail News:

Connect Direct Named #5 in List of Top Silicon Valley Advertising...
Connect Direct, a full service agency specializing in direct marketing for high technology companies, was recently named the fifth largest advertising agency in Silicon Valley, based on gross income from ...

Marketing Tools - RFM.plus. (the Millard Group, LitleNet and Direct Marketing Technology's joint project, cooperative database for direct marketing firms)(Databases/Lists,
June 1, 1997 -- 00-00-0000 The Millard Group, Direct Marketing Technology and LitleNet have partnered to produce RFM.plus, a cooperative database for direct marketing ...

Technology creator takes top enterpprise honours
Scoop.co.nz (press release), New Zealand -... The Actionmail Excellence in Marketing Award was won by Nappies Direct which offers a nationwide home delivery service of premium baby products. ...

Top 5 Tips For Effective Email Marketing
Over the past few years research has continued to prove the benefits of e mail marketing for business low costs high conversion rates and detailed tracking are all notable features But e mail marketing is becoming much more than just a tool for spammers and e businesses Consumers are becoming increasingly savvy on the differences between spam and permission based emails and more and more of them are accepting permission based e mail marketing as a positive replacement for direct mail The best news is that the majority of people who receive permission based e mails open on average 78 of them Jupiter Research reports effective email marketing campaigns can produce nine times the revenues and 18 times the profits of broadcast mailings But crafting an effective business email is both an art and a science

Target Marketing - Cream Off the Top: Nine Reasons Why Marketers Should Test an Offshore Strategy.(Brief Article)
December 1, 2001 -- U.S. DIRECT MARKETERS have not been more active overseas because most have been brainwashed into thinking the only way to market internationally ...

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6. DMA - NEWS - News Archive
... More information Graeme Robertson Trust award asks students to 'sell us a bar snack' to win £1000 and work experience at a top direct marketing agency This year's Graeme Robertson Trust award asks ...
http://www.dma.org.uk/content/nws-Archive.asp

7. U.S. invites Iran to direct talks about nukes - World - The Washington Times, America's Newspaper
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9. H+A International, Inc. - Trade Show Marketing
... Back to Top Direct Marketing We create award winning brochures, newsletters, mailers and other collateral materials that are guaranteed to generate results. But more importantly, we synergistically ...
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10. Compensation - Compensation
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11. Senior Account Manager- Direct Marketing / integrated - top agency - Marketi...
... Logout About us FAQ Contact us back to list new search Senior Account Manager- Direct Marketing / integrated - top agency Employer: Leading London Direct Marketing Agency (Firehorse) Location ...
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12. Direct Marketing Beginners: What You Need to Know
... Top direct marketing creative people have learned these skills by trial and error. You donít want a copywriter or designer to be learning at your expense. Seasoned direct marketing copywriters charge ...
http://www.controlbeaters.com/L5.html

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16. Consumer Direct: Factsheet - Scams - Useful contacts against scams
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17. Synthespia Solutions
... top Direct Marketing Direct marketers already know that getting personal, without being too intrusive, is the most effective form of direct marketing. But can you get personal with a mailing list ...
http://www.synthespia.com/solutions.html

18. Marketing Info Now Frequently Asked Questions
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20. CNU Business students win top direct marketing award
Business students win top direct marketing award News Release - October 3, 2005 contact: Karen L. Gill karen.gill@cnu.edu (757) 594-8428 (NEWPORT NEWS, VA) A team of business students from ...
http://universityrelation ...2005/10_03_05biz.html

21. ADMA - Australian Direct Marketing Association
... A selection of talented University and TAFE marketing graduates will get the chance to work in some of Australia ís top Direct Marketing agencies when ADMAís Agency Graduate Programme (AAGP) gets ...
http://www.adma.com.au/asp/index.asp

22. Businesswoman Jude Hodge selected as coauthor of new book Build It Big 101 I...
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25. u1.net - Privacy Policy
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26. Radar Solutions: the Top 10 Direct Marketing tips for small business
... Here are our Top 10 Tips of Direct Marketing. 1. Planning Many campaigns are unsuccessful because they're poorly planned: the costs of the campaign mean that an unlikely response rate is needed for ...
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