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Article of the Day:

Quick, Helpful Tips for Direct Mail
Make Your Offer Irresistible - All good copywriters
will tell you, the secret to great copy is to make it
impossible to say "No"!

Find the Good in Everything - Rather than try to hide
negative sides to your product, try making them known
with a positive twist.

Stay Focused - Product or Audience. Keep your
advertising focused. The wider your scope, the easier
it gets to lose your reader.

What, Where, Why, Who ...
Author: Wild Bill Montgomery
CLICK HERE TO READ THE REST OF THIS ARTICLE

Featured Article:

The Difference Between General Marketing and Direct Marketing
General Marketing is often referred to as 'Brand Marketing'; it's a marketing effort intended to increase awareness of the company and the services or products that company offers. A Budweiser commercial with the stomping Clydesdales is Brand Marketing. Most primetime TV commercials are brand marketing.

Direct Marketing is marketing undertaken with the intent of provoking a response, that response usually being to call in and order, or go ...
Author: Dave Felts
CLICK HERE TO READ THE REST OF THIS ARTICLE

Direct Mail News:

Understanding the Role of Marketing Communications in Direct Marketing
The standard RFM models used by direct marketers include behavioral variables, but ignore the role of marketing communications. In addition, RFM models allow customer responsiveness to vary across different customers, but not across different time periods. Hence, the paper first extends RFM models by incorporating the effects of marketing communications and temporal heterogeneity. Then, using direct-marketing data from a Dutch charity organization, they calibrate the proposed model, and find that it better explains customer behavior because it includes information on both the past behavior and marketing communications. More specifically, they show that direct mail communication builds goodwill, which, in turn, enhances customer's likelihood to buy.

BlueSky Marketing?s Automotive Direct Marketing Campaigns Generate More Qualified Buyers with TransUnion?s Prospects on Demand Marketing Platform
Automotive dealer clients can now identify more qualified buyers and generate higher response rates and vehicle sales [PRWEB Dec 7, 2005]

Account Manager - Direct Mail (Protocol Integrated Direct Marketing)
Location: Braintree, MA / Our Data and Production Services Group seeks an experienced direct marketing associate to strengthen our Account Services Team. We seek industry professionals with two to five years experience in direct mail/direct marketing -inclu... / (Source: Employment Spot.com)

Agri Marketing - Stores-on-wheels a marketing 'hole-in-one': selling direct to the customer means savings, service and strong relationships.(Relationship Marketing)(LESCO
January 1, 2005 -- When it comes to marketing products to golf courses, LESCO Inc. believes in uniquely distinguishing its sales turf from the competition. The Cleveland-based ...

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