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Article of the Day:

Direct Mail Offers: Eight Steps to Making them Effective

Every direct mail package you drop in the mail should contain an offer. The offer is the incentive or reward that motivates prospects to respond to your mailing, either with an order or with a request for more information. “Subscribe to Hook, Line and Sinker today and save 45% off the newsstand price” is an example of an offer. To be effective, your offers must pass eight tests.
Test 1. Is your offer specific?
“Visit our website for m ...
Author: Alan Sharpe
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Featured Article:

Direct Mail Marketing Done Correctly, Cannot Fail

So how do you do it?
Direct mail marketing. When it comes to marketing your product or services there are two basic challenges:
1. How do you obtain new customers or clients?
2. How do you get your existing customers to come back for more?
Direct mail/direct response marketing answers both these challenges admirably (it’s not the only way to do it but it is a proven method that always works). You can ALWAYS rely on DIRE ...
Author: Joy Gendusa
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Direct Mail News:

Marketing Executive - The Marketing Group Online - Vienna, VA
Looking to start your career? The Marketing Group, a direct marketing firm ... Marketing Group is hiring for entry level sales and marketing positions. We are From: HotJobs

ROI For Online Advertising Touted At HSMAI Travel Internet Marketing Strategy Conference
MCLEAN, VA | With predictions that online advertising will grow to $18,9 billion by 2010 and assertions that the ROI for online advertising is second only to direct marketing, attendees to the recent Hospitality Sales and Marketing Association International (HSMAI) Travel Internet Marketing Strategy Conference. held at the Sir Francis Drake Hotel in San Francisco, CA, were urged to protect their Web sites and their consumers who are being attacked by traffic diversion, identity theft and fraud.

Direct Marketing - Internet users weigh in worldwide: a new report finds that even though more Internet users plan to buy online this year, security is the highest concern
October 1, 2002 -- A new survey of 42,238 Web users in 37 countries reveals that the U.S. remains the global leader in online purchasing (despite a 1 percent drop) ...

The Ten Golden Rules of Online Direct Marketing Selected for Luncheon Keynote at DMA Summit
Jay Berkowitz, CEO of TenGoldenRules.com to share internet marketing ideas in interactive marketing presentation. [PRWEB Nov 14, 2005]

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