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Article of the Day:

 

  • Using Direct Mail

    The advantages of using direct mail to promote your home-based or smallbusiness are:

    Selectivity-the ability to send your advertising only to people and organizations who can use and pay for your product or service.

    Flexibility-the freedom to use either the simplest or the most elaborate presentation, ranging from a single-sheet mailer to an entire package, and the flexibility to test all sorts of minor changes in your mailing pie ...
    Author: Sue And Chuck DeFiore
    CLICK HERE TO READ THE REST OF THIS ARTICLE

    Featured Article:

     

  • Cleaning Up Your Copy
    When you are beginning to write, you gather as much data
    as you can. You continually add allied thoughts. . You use your
    right brain, the creative side.

    So when you have an idea and your mind says, “not relevant to
    my core subject,” you ignore the doubt. You don’t cross anything
    out. You behave as magpie.

    To polish your copy, you do the opposite.Here’s how: shut the
    door and banish distractions. Read your copy v ...
    Author:     Neroli Lacey
    CLICK HERE TO READ THE REST OF THIS ARTICLE

    •  
    Direct Mail News:

    Direct Marketing - Trends in customer marketing integration. (Customer Marketing Solutions)
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    Account Executive - Direct Marketing/Mortgage Industry Leader - Direct Marketing Associates - Delray Beach, FL
    direct marketing solutions to the Mortgage Industry.* Maintaining excellent client ... management software, along MS Office.* Mortgage or direct marketing industry From: Monster


    Agri Marketing - Stores-on-wheels a marketing 'hole-in-one': selling direct to the customer means savings, service and strong relationships.(Relationship Marketing)(LESCO
    January 1, 2005 -- When it comes to marketing products to golf courses, LESCO Inc. believes in uniquely distinguishing its sales turf from the competition. The Cleveland-based ...


    Of Pope John Paul II, Papal Elections and The Teaching Company
    My kudos - again - to college lecture distributor The Teaching Company for their ever-savvy marketing. This time they’re offering two free lectures on the history and workings of papal elections: How to Elect a Pope and Papal Elections: Then and Now. As they put it in their email promotion, The Teaching Company offers free lectures to their customers “as part of our goal to provide a lifelong learning experience.” (and, I might add, to… Direct and Related Links for 'Of Pope John Paul II, Papal Elections and The Teaching Company'


     

     

    		  
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