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Article of the Day:

 

  • Direct Mail Response Devices and How to Craft Them

    Successful direct mail packages contain three things: an attractive offer, a call to action, and a response device. The offer is the Incentive. The call to action is the Imperative. And the response device is the Instrument.

    The most well-known reply device is the business reply card. But today it could also be a landing page on a website. To make sure your mailing generates the kind of response you want—and the kind of sales you want—yo ...
    Author: Alan Sharpe
    CLICK HERE TO READ THE REST OF THIS ARTICLE

    Featured Article:

     

  • Direct Mail Offers: Eight Steps to Making them Effective

    Every direct mail package you drop in the mail should contain an offer. The offer is the incentive or reward that motivates prospects to respond to your mailing, either with an order or with a request for more information. “Subscribe to Hook, Line and Sinker today and save 45% off the newsstand price” is an example of an offer. To be effective, your offers must pass eight tests.

    Test 1. Is your offer specific?
    “Visit our website for m ...
    Author: Alan Sharpe
    CLICK HERE TO READ THE REST OF THIS ARTICLE

  •  

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    Premier Books Direct has an exciting Career Opportunity in Marketing and Sales Management!! To be successful in marketing your strongest assets are people skills. You need to be great with customers, have the ability to think on your feet and... Company: Premier Books Direct Location: Torrance, CA Pay Range: $35,000 - $55,000/Year Source: Pasadena Part-Time Jobs at RSS-Job-Feeds.org


    Direct Response Marketing can increase sales and profits.
    Home based business owners are having great success with direct response marketing. Many work from home entrepreneurs have dramatically increased sales and profits using this marketing strategy.


    ComLine Marketing Adds Direct Sales Services for Small Businesses
    ComLine Marketing, a fully integrated marketing and communications firm, has announced the addition of direct sales services for small to mid-sized businesses. Rick Billings, Owner of ComLine Marketing,...


    Marketing / Sales Manager / Customer Service; ANNISTON (Premier Books Direct)
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