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Article of the Day:

Direct Mail Sales Letters Flow Better With Subheads
A subscriber to my newsletter asks: "Got any good pointers on writing great sub-heads?" Yes, I do. Here they are.

Use subheads to draw attention to your copy

Why do we use subheads anyway? Because you can’t just cover the important points in your copy. You’ve got to highlight key points using graphic devices, such as bold type, italics, underlining, bullets and subheads. If a key point is your guarantee, then put th ...
Author: Alan Sharpe
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Featured Article:

Direct Mail Response Rates Mislead if You are Careless
I could tell you that the average temperature in the world is 60 degrees Fahrenheit. But that fact wouldn’t keep you from getting sunstroke in Cairo. Or frostbite in Tuktoyaktuk. Averages tell you only so much.

Direct mail results only tell you part of what you need to know. They tell you the percentage of people on your list who responded. That’s it. They don’t tell you if you broke even. If you made a profit. Or if the sales people who f ...
Author: Alan Sharpe
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Direct Mail News:

Target Marketing - A Global Impression. (Cover Story).(direct marketing companies expand into foreign markets to improve sales; new marketing strategies needed)(Cover Story)
December 1, 2001 -- COMPANIES GROW their businesses by expanding into international markets for one of two reasons--either to boost sales or increase profits. Which ...

Marketing Tools - RFM.plus. (the Millard Group, LitleNet and Direct Marketing Technology's joint project, cooperative database for direct marketing firms)(Databases/Lists,
June 1, 1997 -- 00-00-0000 The Millard Group, Direct Marketing Technology and LitleNet have partnered to produce RFM.plus, a cooperative database for direct marketing ...

BlueSky Marketing?s Automotive Direct Marketing Campaigns Generate More Qualified Buyers with TransUnion?s Prospects on Demand Marketing Platform
Automotive dealer clients can now identify more qualified buyers and generate higher response rates and vehicle sales [PRWEB Dec 7, 2005]

Agri Marketing - Stores-on-wheels a marketing 'hole-in-one': selling direct to the customer means savings, service and strong relationships.(Relationship Marketing)(LESCO
January 1, 2005 -- When it comes to marketing products to golf courses, LESCO Inc. believes in uniquely distinguishing its sales turf from the competition. The Cleveland-based ...

Marketing Analyst - AEGON Direct Marketing - Frazer, PA
within the Direct Mail division of Marketing.This area is responsible for effective execution of direct mail marketing programs, strategic development of the From: Monster

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