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Article of the Day:

The Most Important Aspect of Writing Web Copy
Copyright 2005 Gary Glasscock

There is an ongoing debate about web copy. Some say that it should be similar to direct mail copy. Others state that is should be written in a more editorial, news offering style. However, both styles work. Both styles generate thousands of dollars of money for the website owners. Why is this?

The reason is quite simple really.

The reason that both styles work, and work well, is because the copyw ...
Author: Gary Glasscock
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Featured Article:

The Importance Of A Marketing Plan
There aren’t many things in life that you would get into with out a plan. Marketing is no different. Your overall marketing plan should cover about a six month period, and should be made up of weekly and monthly marketing schedules.

This is how you do it:

1. Figure out how much money is in your budget.

As we all know, marketing of any kind costs money. How much money you are willing to commit to the cause is going to determin ...
Author: Joy Gendusa
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Direct Mail News:

Target Marketing - Catch the Direct Marketing Bug: How You Can Become a Direct Marketing Entrepreneur. (Creative Corner).(advice for starting your own direct marketing company)
December 1, 2001 -- WHEN I STARTED in direct marketing, it didn't occur to me that I would ever become a direct marketing entrepreneur. My first job was in continuity ...

Direct Marketing News
DMN publishes Direct Marketing News and presents seminars and workshops on direct marketing, customer relationship management (CRM), direct mail, database marketing and data analytics. ... and Shakers named in August issue. Direct Marketing News is naming this month the top 10 movers and shakers in Canadian direct marketing. These are people who ...

Account Manager - Direct Mail (Protocol Integrated Direct Marketing)
Location: Braintree, MA / Our Data and Production Services Group seeks an experienced direct marketing associate to strengthen our Account Services Team. We seek industry professionals with two to five years experience in direct mail/direct marketing -inclu... / (Source: Employment Spot.com)

Target Marketing - A Global Impression. (Cover Story).(direct marketing companies expand into foreign markets to improve sales; new marketing strategies needed)(Cover Story)
December 1, 2001 -- COMPANIES GROW their businesses by expanding into international markets for one of two reasons--either to boost sales or increase profits. Which ...

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