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Article of the Day:

The Great Direct Marketing Conundrum

Many a home business owner has spent sleepless nights thinking of ways to turn his venture into a higher profit-making unit and build it to be his primary source of income. This is never easy for a home business because most start-ups face initial lack of money and cash flows. A small cash strapped business would also find it a little uphill to get outside funding. The best way, anybody will tell you, is to advertise... all big companies do it ...
Author: Daegan Smith
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Featured Article:

The Five Deadly Fears of E-Newsletter Publishing
1. Fear Of Having Nothing To Say

As a small business owner, you know a lot more than you may
realize. And although running out of material is the number one
reason cited by small business owners for not launching an
E-Newsletter in the first place, I have never come across anyone
who knew enough about a particular industry or topic to start a
business in it, who didn't also have a nearly endless supply of
content to choo ...
Author: Michael Katz
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Direct Mail News:

Marketing Tools - RFM.plus. (the Millard Group, LitleNet and Direct Marketing Technology's joint project, cooperative database for direct marketing firms)(Databases/Lists,
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Agri Marketing - Stores-on-wheels a marketing 'hole-in-one': selling direct to the customer means savings, service and strong relationships.(Relationship Marketing)(LESCO
January 1, 2005 -- When it comes to marketing products to golf courses, LESCO Inc. believes in uniquely distinguishing its sales turf from the competition. The Cleveland-based ...

Test Marketing How to Increase Your Direct Mail Marketing Response by Using the Internet to Test
This is the fastest way to increasing your direct mail marketing. This article lays out the internet tools that are traditionally thought of as online marketing tools that can show the way to increase your offline marketing results significantly.

Understanding the Role of Marketing Communications in Direct Marketing
The standard RFM models used by direct marketers include behavioral variables, but ignore the role of marketing communications. In addition, RFM models allow customer responsiveness to vary across different customers, but not across different time periods. Hence, the paper first extends RFM models by incorporating the effects of marketing communications and temporal heterogeneity. Then, using direct-marketing data from a Dutch charity organization, they calibrate the proposed model, and find that it better explains customer behavior because it includes information on both the past behavior and marketing communications. More specifically, they show that direct mail communication builds goodwill, which, in turn, enhances customer's likelihood to buy.

Target Marketing - Catch the Direct Marketing Bug: How You Can Become a Direct Marketing Entrepreneur. (Creative Corner).(advice for starting your own direct marketing company)
December 1, 2001 -- WHEN I STARTED in direct marketing, it didn't occur to me that I would ever become a direct marketing entrepreneur. My first job was in continuity ...

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