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Article of the Day:

10 Elements Every Direct Mail Piece Should Have
Don’t want your direct mail to end up in the trash with the rest of the unread mail? Studies show an effective direct mail campaign should draw a .5 to 1 percent response. These 10 tips will help you get the results you want:

1. A clear, bold headline. On the envelope or front of the mailer there should be one central message. The best way to achieve that is with a bold, clear headline that’s not cluttered up with other text. A good guidel ...
Author: Joe Niewierski
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Featured Article:

"The Truth Must Be Told!" - A Review of "Magic Words That Bring You Riches"
I once heard someone define advertising as being "truth well
told." By this brilliant definition, Ted Nicholas is an absolute
genius because he knows how to dramatize the truth in the most
compelling and memorable way. He does this simply by using choice
words and phrases.

It's no wonder that sometime ago, Ted brainstormed a single
headline for a newspaper advertisement, and it successfully
pulled in over $75 million ...
Author: Jerry Webb
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Direct Mail News:

Account Manager - Direct Mail (Protocol Integrated Direct Marketing)
Account Manager Account Managers serve as vital links to our prestigious clients through the management, coordination, monitoring and support of direct marketing campaigns. Job Responsibilities Assume pr... Company: Protocol Integrated Direct Marketing Location: Foothill Ranch, CA Source: Pasadena Marketing Jobs at RSS-Job-Feeds.org

Understanding the Role of Marketing Communications in Direct Marketing
The standard RFM models used by direct marketers include behavioral variables, but ignore the role of marketing communications. In addition, RFM models allow customer responsiveness to vary across different customers, but not across different time periods. Hence, the paper first extends RFM models by incorporating the effects of marketing communications and temporal heterogeneity. Then, using direct-marketing data from a Dutch charity organization, they calibrate the proposed model, and find that it better explains customer behavior because it includes information on both the past behavior and marketing communications. More specifically, they show that direct mail communication builds goodwill, which, in turn, enhances customer's likelihood to buy.

Video killed the marketing star: Testimonial Advertising
Though I’ve been part of the Netflix community for years, I still occasionally go into a traditional video and DVD rental store just for the retro experience, and last night I popped into the brand new Hollywood Video here in Colorado, just to check it out…. Direct and Related Links for 'Video killed the marketing star: Testimonial Advertising'

Direct Marketing Firm, Daylight Marketing, Boasts Direct Marketing Approach With Surgical Precision
Daylight Marketing, a direct marketing firm out of Las Vegas, Nevada, has a tested approach that is redefining client's expectations for direct marketing results. With results often unpredictable, Daylight Marketing seems to offer solutions that rely on age old techniques of trust, and networking. [PRWEB Jun 30, 2005]

Target Marketing - Catch the Direct Marketing Bug: How You Can Become a Direct Marketing Entrepreneur. (Creative Corner).(advice for starting your own direct marketing company)
December 1, 2001 -- WHEN I STARTED in direct marketing, it didn't occur to me that I would ever become a direct marketing entrepreneur. My first job was in continuity ...

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