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Article of the Day:

12-Copywriting Tips to Make Your Advertising More Profitable
Year after year people make the same mistakes in
direct-response copy and advertising. You can avoid
the most common and costly blunders by following the
following proven tips...

1. WRITE IN DIRECT RESPONSE LANGUAGE:

* Use short paragraphs and short words. This article
has 68% short words-five letters or less. Strive for
at least 65%-75%. Never go under 50% unless you are
writing to Ph.D's.

* Make your se ...
Author: Thom Reece
CLICK HERE TO READ THE REST OF THIS ARTICLE

Featured Article:

11 Things You MUST Know Before Hiring a Copywriter
So you're considering hiring copywriting help for your next
brochure, Web site, or marketing project. Congratulations! You should
get great results if you hire a pro to do it right.

Many business owners and marketing professionals have valid concerns
about letting an outsider develop their content. After all — it's
your business, you know it best, and your image is critical. However,
you're wrapped up in your business ev ...
Author: Alexandria Brown
CLICK HERE TO READ THE REST OF THIS ARTICLE

Direct Mail News:

John Jantsch on Corporate Blogging and Referral Marketing
I interviewed John Jantsch of Duct Tape Marketing to get the “how-to” on corporate blogging and referral marketing. The interview reveals excellent pointers on how to integrate business blogging in your business strategy, the differences between the buying patterns of e-mail and RSS subscribers, and a complete referral marketing system. Direct and Related Links for 'John Jantsch on Corporate Blogging and Referral Marketing'

Direct Marketing - 74% of retailers have or plan to deploy a multi-channel retailing strategy. (Direct Intelligence)
October 1, 2002 -- According to a new Gartner Consulting survey retailers are embracing the concept of multi-channel retailing, including not only physical stores and catalogs, but also Web sites, kiosks and wire

Marketing Director/Direct Response (MarketPro)
Marketing Director/Direct Mail Experience! Do you have marketing experience with a small energy company? Do you have the ability to develop business cases to drive strategy? Are you a result driven individual? Our client, an... Company: MarketPro Location: Atlanta, GA Pay Range: $80,000.00 - $90,000.00/Year Source: Conyers Jobs at RSS-Job-Feeds.org

Ecademy: user blogs - Data-driven marketing - not for me! [David Willis]
Weblog: Ecademy: user blogs Source: Data-driven marketing - not for me! [David Willis] Link: http://www.ecademy.com/node.php?id=54016 If the mail that turns up on my doorstep is anything to go by, seems like data-driven marketing needs a shot in the arm! Done right, marketing databases provide the means to learn from the past, identify current business opportunities and direct future strategy - sounds logical, who wouldn't want to put their data to work and do business smarter? Well as I said, seems like many organisations are happy to do the numbers game, send out huge volumes of communications in the hope that some will hit the mark. Is this really a good marketing communication strategy? David Willis

Springer Forum Marketing- The Shock Value That Attracts Eyeballs
(Direct Link) Scottie and Mike - In Search of Stuff - I've been watching with interest as a few forums out there perfect their "Springer Forum Marketing" strategy. In order to attract attention, fresh content and big names, they attack known industry...

ROI for Online Advertising Touted at HSMAI Travel Internet Marketing Strategy Conference
With predictions that online advertising will grow to $18.9 billion by 2010 and assertions that the ROI for online advertising is second only to direct marketing, attendees to the recent Hospitality Sales and ...

Senior Marketing Analyst (HSBC)
Location: Portland, OR / Responsible for managing (strategy through implementation) balance transfer and other balance build programs. Will involve management of direct mail and coordination & leadership of system-based projects. Role requires interaction with various company f... / (Source: Employment Spot.com)

Target Marketing - The HOT Seat: Making Business Decisions in Times of Crisis. (Strategy).(suggestions for marketing after the September 11, 2001 terrorist attack)
December 1, 2001 -- Within a few days after the horrors of September 11, our business clients started asking, "What should we do about our ongoing direct marketing ...

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