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Article of the Day:

Qualify Prospects Using Direct Mail Marketing

When a prospect responds to your lead generation sales letter, how do you know if the prospect is a qualified lead or not? By qualifying them before they respond.
At my direct mail lead generation firm, our definition of a qualified lead is someone who meets four criteria:
Authority: They have the authority to buy
Readiness: They are ready to buy now
Budget: They have the budget to buy
Need: They need your product or servi ...
Author: Alan Sharpe
CLICK HERE TO READ THE REST OF THIS ARTICLE

Featured Article:

The Easiest Small Business Direct Marketing Tip You’ll Ever Get

This really and truly is the easiest (and most profitable) small business direct marketing tip you’ll ever get. And when I say easy… I really mean EASY.
It’s a no-brainer.
Once I tell you what it is you’re probably going to say, “Oh that? I already knew that.”
But if you own a small business and are doing this I can tell you right now you’re an exception. “If this is such an easy and profitable small business direct marketing ...
Author: Joe Farinaccio
CLICK HERE TO READ THE REST OF THIS ARTICLE

Direct Mail News:

direct mail response rates
For the best info available we recommend that you check out the links in the middle of this page for more direct mail response rates information. These suppliers are of the highest quality and they stand behind their products with great guarantees. You will also see the direct mail response rates links on the left side of the page will be most valuable. The direct mail response rates links on the left side of this page will take you directly to the specific item you need so look around. We have made it nice and simple for you and of course this company stands behind their direct mail response rates with total satisfaction guarantees.

Using Direct Mail to Advertise
Ready to start advertising your business through direct mail? These resources can help you deliver a solid campaign: Direct Mail's Deadly Sins Paying the Bills Your Direct Mail Campaign Schedule Your Email Ad Campaign Vs. Spamming...

TAB Releases Direct Mail Content
The Statesman reports that the Texas Association of Business (co-owner of the Texas Republican Party) has released the contents of it's multi-million dollar direct mail campaign for the 2002 elections after being ordered to do so by the Texas Supreme...

The Greatest Mortgage Direct Mail Campaign in the World; Fund $3-$10 Million Within 30 Days
Learn how in 30 days mortgage originators can have 100% of their business from direct mail funding $3 million to $10 million per month in any market. [PRWEB Jul 14, 2005]

Australia's Direct Mail Provider Virid Achieves 200 Percent Campaign Profitability with SPSS Software
SPSS Inc. (NASDAQ: SPSS), a leading worldwide provider of predictive analytics software, today announced that one of Australias largest direct mail marketing services providers, Virid, has achieved 200 percent campaign profitability in one year using SPSS for marketing campaign optimization. SPSS software has also enabled Virid to reduce mail costs by 50 percent.

VW offers free gas to promote Certified Pre-Owned
The only thing that normally gives you free gas is a visit to the local Mexican restaurant. VW has a different idea; they plan on giving $50 in free gasoline to those who come in to test drive a Certified Pre-Owned car. The promotion is part of a direct-mail campaign that was launched in June. The direct-mail campaign goes hand in hand with new print ads that begin showing in magazines this past March. I have not personally seen these ads, which include technicians performing various duties to ‘certify’ used vehicles. They sound pretty funny, but certified used vehicles are a huge force in the industry now. In the first seven months of the year, the industry sold some 956,262 certified used cars and trucks. It’s too bad $50 of gas doesn’t go as far as it used to. Read | Permalink | Email this | Linking Blogs | Comments© 2005 Weblogs, Inc. Ads by Google

Automotive dealers battling slow sales turn to direct mail company for huge auto direct mail promotion.
In a time of declining sales and general auto customer traffic, dealers have found the golden egg in a direct mail company that guarantees traffic through their automotive direct mail campaigns.

Communication Studies - A Functional Analysis of Presidential Direct Mail Advertising
September 1, 2005 -- This study investigated the nature of direct mail advertising, a commonly used but little studied form of political campaign communication. 715 brochures ...

Seminar Direct Releases Innovative New Direct Mail Invitations For Marketing Financial Seminars
Seminar Direct, an industry leading financial marketing company, announces the release of four new direct mail products promoting financial seminars for investment advisors and insurance professionals. [PRWEB Jun 28, 2005]

Featured Resources:

2. ICBA Bancard - Products and Services - Direct Mail Letter
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3.
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7. West: Oregon ACCA Chapter Kicks Off Direct Mail Campaign
... West Oregon ACCA Chapter Kicks Off Direct Mail Campaign The Oregon Chapter of the Air Conditioning Contractors of America (ORACCA) kicked off its first direct mail campaign. The campaign involved 66 ...
http://www.achrnews.com/C ...4,137156-West,00.html

8. IDM Direct Mail Campaign Planning Guide
... Links Home >> Knowledge >> Direct Mail and E-mail Planning Guides >> IDM Direct Mail Campaign Planning Guide IDM Direct Mail Campaign Planning Guide A handy online booklet guiding you ...
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9. Email Marketing Software and 1500 E-mail Marketing Articles
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11. Marketing Calculators: Return on Investment of Direct Mail Programs
... 442.0657 About Us | Bios | Clients | Contact | Jobs | Home Return on Investment of Direct Mail Programs This calculator lets you easily estimate the performance of mailing programs. Use it to find the ...
http://www.steinermarketing.com/calc_roi_dmail.htm

12. Purchase Direct Mail Campaign > Post Card Marketing Experts
Refer-A-Friend Purchase Direct Mail Campaign > Post Card Marketing Experts Home LesBlog Copywriting Direct Mail Internet Marketing Contact Full service Direct Mail and Circulation Management to ...
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13. Direct mail campaign - Regence Plans "We Want You Back" Direct Mai...
Direct mail campaign Direct Mail Services - Request free quotes on sending bulk mail I want to outsource the whole mail campaign process to a direct mail marketing firm One-time campaign that may ...
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14. Copernio: Tomorrow Defined
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18. » Cryonics Society Reaches 35,000 Americans In Direct Mail Campaign
5/23/2005 Cryonics Society Reaches 35,000 Americans In Direct Mail Campaign Filed under: General site admin @ 4:44 am On the heels of its latest direct marketing effort in May 2005, the Cryonics ...
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19. Campaigns and Elections, politics, political consultants, direct mail, fundr...
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http://www.campaignline.com/

20. Direct mail campaign creation, design and execution.
... Distribution Coordination - facilitators to oversee direct mail piece preparation and distribution Debriefing Reports - track leads from campaign; track leads to sales; offer suggestions for ...
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21. Our direct mail marketing will saves postage & printing costs
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22.
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23. B-to-B Direct Mail Campaign Gets 7.5% Response : E-consultancy.com
... from last 12 months) (from last 24 months) all dates home news, pr & features b-to-b direct mail campaign gets 7.5% response B-to-B Direct Mail Campaign Gets 7.5% Response sub-sections e-business ...
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24. direct mail campaign from AJP Publishing
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25. Breathing Life Into Your Direct Mail Campaign
LetÃs say your direct mail campaign is in high gear. Your farm receives three marketing pieces from you every month as specified in the Hobbs/Herder mailing plan. YouÃre mailing your brochure twice ...
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26. EWU | Phone-A-Thon/Direct Mail/Businesses
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27. Brisbane Marketing Convention Bureau Scores With National Direct Mail Market...
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