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Article of the Day:

New customers and where to find them.
My business needs a steady supply of new customers. Yours does too, probably. Customers leave and go with competitors. Customers go out of business. Customers fall away without a word of explanation. So I need—you need—a regular supply of new customers to replace the ones that disappear each year.

The challenge in business-to-business direct mail is knowing where to look for new business. You need a source of potential new clients that is ...
Author: Alan Sharpe
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Featured Article:

Selling to Hi-tech Prospects with Direct Mail.
High technology prospects are different. They don't respond like consumers and they don't respond like other businesses. What works with them is often the opposite of what works with consumers. Here's a primer on how to sell high-tech products to businesses using direct mail.

Mail to people who won't buy
High-tech buying decisions are often made by a committee, not an individual. To win the sale, your direct-mail program must address t ...
Author: Alan Sharpe
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Direct Mail News:

Account Manager, Direct Mail (IWCO Direct)
Location: Chanhassen, MN / Pay Range: $48,000 - $55,000/Year / Account Managers - Chanhassen, MN As the fifth largest direct mail solutions provider nationwide, IWCO Direct is redefining how direct mail is done. Our company provides integrated direct mail campaigns for some of the most recognizable companies i... / (Source: Employment Spot.com)

Direct Marketing - Direct mail gone bad.... and getting worse. (Publisher's Viewpoint)
October 1, 2002 -- I just don't understand. This is just plain down right ugly. No wonder the direct mail world is coming apart. Since business is so bad, we pick ...

How to stop your DIRECT Mail turning into JUNK Mail
Your company is great. The best communications business, with the best product set, anywhere in the UK.

Bank Marketing - Build deposits with direct mail. (Direct Mail Essentials).
November 1, 2002 -- When your bank is attempting to attract deposits, media other than direct mail--such as newspaper or radio--often are the first choice. These media ...

Paper Direct Mail Is Not Dead
I recently witnessed a conversation about the death of paper direct mail due to the life of web presence and blogs Im not exactly sure why but someone seems to declare the death of a marketing technique every few monthsI guess thats how some consultants stay employed announce the death of something and create the life of something new Anyway I disagree with the notion paper direct mail is dead and as such thought Id share how we integrate paper direct mail into our marketing

Direct Mail Planner (Bloomingdale's)
Direct Mail Planner Overview: Bloomingdale's has a great opportunity in the Marketing Planning and Operations Department for a Direct Mail Planner. Key Accountabilities: Assist with formulation of creative budget... Company: Bloomingdale's Location: New York, NY Source: Manhattan Retail Jobs at RSS-Job-Feeds.org

Paper Direct Mail is Not Dead
Jim Logan tells us why Paper Direct Mail is Not Dead. Jim also shares ideas on how to leverage direct mail and combine it with other lead generation modalities to capture a higher response rate. You don't need to spend...

Direct Mail Postcards
Direct mail postcards are probably the best way to reach a specific group target. You're probably wondering what direct mail is. You know those postcards you get in the mail every so often with an amazing offer or deal on them? Those are direct mail po...

Direct Mail Planner (Bloomingdale's)
Direct Mail Planner Overview: Bloomingdale's has a great opportunity in the Marketing Planning and Operations Department for a Direct Mail Planner. Key Accountabilities: Assist with formulation of creative budgets inc... Company: Bloomingdale's Location: New York, NY Source: Manhattan Retail Jobs at RSS-Job-Feeds.org

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